E-Marketing Services

Thursday, 23 July 2009 23:45 administrator
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E-Marketing Services

PataskalaWebHosting.com, strives to offer the finest solutions to our client's growing need to drive additional amounts of traffic into their site. Our E-Marketing Services are just what they need. Due to the uniquness of every client's current Marketing position, we will need to perform Market Analysis and drive deep into reporting, and various Analytical tools, to determine what methods will be proper in accomplishing our client's goals. We believe in collaboration, and strive to ensure every client receives the traffic their site needs. Some of the main focuses we can help develop our client's web presence in, are as follows:
  1. SEO (Search Engine Optimization)
    1. We believe proper SEO work can only be started once we have performed and analysis of your site's current SEO status. That being said our team utilizes the Report Card Tools at our disposal, and based  on SEO/SEM/SMM  and Web 2.0 standards your site receives a score, out of a possible 100 points, and then the Report Card, provides detailed analysis and feedback of why the grade is at the current level, as well as providing our company tools to help improve your site.
    2. Pairing SEO and SMM techniques allow for proper enhancement of SEO Rankings, which results in the all important increase of Organic (Free) Search Engine Traffic.
  2. SEM (Search Engine Marketing)
    1. Search Engine Marketing consists of paid advertisement to a search engine, to be listed in promotional, paid for, or sponsor ad areas of their site. SEM allows for an organization to drive traffic to their site in a much quicker manner than SEO could, but also should not be utilized with good solid SEO, as to much Marketing Expenses would be paid to SEM advertising, but the actual SEO of a site might stay low, and then no long lasting sustainable effect is being established.
    2. SEM, requires a highly skilled organization, as there are many factors that effect how much money is spent per visitor, PPC (Pay Per Click) in which the fee is paid only when a client clicks on your ad. Some of the many often overlooked factors include, the techniques to establish which key words to advertise on, how much to bid per each click, when to bid, which key words to favor, and  many other factors.
    3. Another factor that many organizations do not understand is when PPC is effect and when CPM (Cost Per Million) techniques should be applied. Certain times running a campaign via CPM methods, is better. CPM bills a client based on a cost per million Impressions (Times the add was displayed) regardless of how many people clicked on the ads.
    4. To be most effective SEM efforts should be paired with both SEO/SMM, and these techniques must be well monitored by using many various Reporting and Traffic monitoring tools, breaking down where all traffic to the site has been comming from, and establishing and testing, goals for the site for the number of potential customers who view a certain page.
  3. SMM (Social Media Marketing)
    1. SMM offers many distinct advantages, and can go a long way in establishing an overal web presence for your web site,  and or company. This form of E-Marketing also requires a very skilled organization to handle your campaign as many SMM techniques are currently still in the very new stages. Improper use of SMM techniques could potential create more problems, and negitive Public Relations, so ensure you have our team handling your SMM needs.
Many other forms, and techniques of E-Marketing exist and combinations of all available resources must be used for the best overall success. Having an organization that understands E-Marketing and Traditional Marketing Techniques to the fullest, and can blend and create Hybrid solutions to acheive the results is a must. Our team has handled E-Marketing for over 10 years, and is highly versed in  the current techniques, and uitilization to acheive our client's desired results..
We reccommend viewing our SEO Consultation page and having a full SEO Consult performed to lay a proper foundation for the proper development of an Action Plan to really establish your Web Presence, and drive insane amounts of traffic to your site. If you already feel confident in the understanding our your site's current status, but would like our team to manage a SEM/SMM campaign please e-mail our Sales Department with details of your desired services.
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